Thursday, March 13, 2014

CBS Newscasts Start Next Month


Well, they're getting closer.

WJMN, the CBS station in the Upper Peninsula, has announced it'll be starting its first-ever UP newscasts in April.

April 1st? April 10th? April 30th?

Don't pin them down. They're still trying to hammer together a studio and offices off the highway west of Marquette. They're referring to it as WJMN-TV Plaza, a bit grandiose perhaps when you consider that its actually a triple unit at a strip plaza across the street from a gas station.

Still, it's exciting for UP news viewers. Nexstar Broadcasting, which owns WJMN, is a serious broadcasting conglomerate with 74 stations nationwide. They're clearly hoping to make a dent in the domination of WLUC in this market. They'll also be taking on ABC-10 which has also been showing signs of life in the last couple of years.

Cynthia Thompson, who's worked at both ABC-10 and WLUC, is the new news director at WJMN. She's in the process of hiring her staff.

The station will be offering only Monday through Friday newscasts at 6 and 11, at least initially.

While the construction and the hiring continues, the branding is complete: WJMN will now be known as "Local 3." Kinda catchy it although it's not as cuddly as "Someplace Special."

3 comments:

  1. Wonder if Marquette will get a low power translator station to go with the new presence...

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  2. Yes! BR549 could pump out 100W and reach nearly 3 or 4 miles!

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  3. Yes, we do need a low power translator for Marquette.
    Channel 6 has one so 3 needs one if they are serious about being local.

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